IKEiD Direct workspace. From th
Nike Unlaced is a global digital and retail concept that follows a Nike dot-com evolution in Europe, which provided distinction for women through product styling and local curators. (In North America, the Nike x Nordstrom sneaker boutique retail and digital experience, co-created with Olivia Kim, also served as a precursor.) Local www.djim.fr
Nike Unlaced product curations by influential creatives Adidas Tubular Womens
and stylists from New York, Paris, London, Shanghai and more are Adidas ZX 700 Womens
coming soon.As sneakers transcended sport and initiated street-style trends, collaboration became an integral component of sneaker culture, blossoming into a symbiotic relationship between brands and external creative communities.
That community has been predominantly male. However, in pushing new female voices, Nike is challenging the sneaker status quo.
In recent years, this has been propelled by curator-led retail partnerships (for example, the aforementioned Kim and Nordstrom boutique). Creative endeavors with A.L.C.’s Andrea Lieberman and the International Girls Crew on the iconic Nike Cortez have also given new scope to sneaker collaborations; another highlight is the recent The 1 Reimagined project, Nike’s Nike Air Max 90 Womens Pink
first collection of footwear designed entirely by a 14-strong Nike Air Max Vision Femme
female design collective.
These projects define the future Nike Air Max Command Womens
state of footwear for women, where more curation and collaboration can be expected, but also an increase in female representation is poised to manifest new ideas not just for women but all sneaker enthusiasts.Tailored to each member, personalized Unlocks deliver everything from product discounts that last your entire birthday month to receiving a gift when you make a purchase (for example, if you buy an eligible sports bra via the Nike app, you could receive a free one-month ClassPass subscription) to exclusive VIP experiences (how do courtside seats to your favorite team’s home game sound?). The more you use nike.com and the Nike, NTC or NRC apps, the better Nike can get to know you and serve you with promotions Nike Air Huarache Femme
tailored to your interests and goals.These latest Unlocks Nike Air Max 95 Dame
in the Nike app complement the spectrum of services Nike provides for athletes and will continue to deliver value over the lifetime of the relationship with each member. The ultimate goal is a personalized experience for members that seamlessly combines digital and physical intersections with Nike.And before Toon left, the group surprised him with a pair of Nike Air Max 1 (Toon says he’s a huge fan of this silhouette), signed by Tinker Hatfield.
“We are thrilled to be supporting Toon with his mission to show the nation just what running can do — both for a person and for a community,” says Pannee (Mee) Santiwiwatkul, Nike Thailand Marketing Manager. “Through his inspiring action, he demonstrates how sport can truly be a force for change in the world.”Here’s how it works: An Nike Air Force 1 Mujer
all-white version of the sneaker you are designing is placed Nike Air Huarache Mujer
in the NIKEiD Direct workspace. From there, the shoe is connected to the NIKEiD configurator, and as soon as color and material selections are made, they are projected onto the shoe for a clear, immediate representation of the final product, allowing you to experience your design coming to life right in front of your eyes. Once wrapped, your design heads into production at a NIKEiD factory.